SEO: "Key Elements for Better Rankings"😯

 

Keywords:

what are keywords, exactly? Keywords are words and phrases that prospects use to find online content, and that brands can then use to connect with audience who are looking for their products and services.

You must do research and use findings to select the keywords that will most successfully drive traffic to your content across all platforms if you would like to use them effectively in your SEO strategy.

Content:

Being a way of reaching and interacting with audiences, content is an essential component of SEO. It's important to know the perspective and create relevant content. Content that is educational, interesting, relevant, and shareable is what makes you stand out. 

You can develop many content types such as: 

• Web content
• Landing pages
• Videos
• Blogs (it’s easy to start your own blog!)
• Infographics
• Podcasts
• Webinars
• How-to guides
• Whitepapers and original research 
• Ebooks
• Social media posts
• Local Listings

Off-Page SEO:

Off-page SEO (search engine optimization) involves external optimization practices that happen away from your site rather than on it.

Building backlinks is the basic off-page SEO strategy because it shows to search engines that your website is trustworthy and valuable when it gains high-quality backlinks from other websites.One quality backlink (e.g. from Forbes or the New York Times) is worth 100 poor quality ones. 

Local SEO:

As more people use voice assistants like Alexa and mobile devices to find local businesses or services in a specific region, local SEO is becoming more and more important.

According to Statista, mobile devices generated 58% of global website traffic while 58% of consumers between 25-34 years of age use voice search daily with 16% searching for local “near me”. 

Local SEO tactics you can use are: 

• Use local keywords
• Name, Address, Phone number consistency
• Claim and verify your Google My Business profile
• Include your business in local directory listings like Yelp
• Ask for reviews
• Ensure your website is mobile-optimized
• Create local content
• Get backlinks from local sites with authority
• Use social media to promote and engage
• Optimize for voice search

Search Engine Marketing:

Paid advertising campaigns are referred to as search engine marketing (SEM). Through sponsored channels, SEM can help you in reaching new and highly targeted audiences, even though it's not usually a part of an SEO strategy.

In 2023, 40% of online ad revenue in the United States was generated through search advertising, according to Statista. This shows the investment by businesses in SEM as a way to attract new customers.  

You can also make your SEO and SEM work together to use organic and paid tactics to improve online visibility.  

Examples of SEM advertising activities include:

• Paid search (PPC marketing)
• Display ads (banner ads, remarketing or retargeting ads, responsive ads) 
• Local search ads
• Shopping ads
• Video ads
• Native ads
• Programmatic ads
• Affiliate marketing

PRO-TIP: "Looking to boost your online presence? Contact me for expert SEO services that drive results. 

REACH US:

📧 suganoffcl@gmail.com

Click to visit --- Linkedin  ||  Website