What Does a Digital Marketer Do?

Brands that want to succeed in today’s fast-moving digital world need marketers with great digital skills and knowledge and qualifications that go beyond basic marketing strategies to ensure their products and services are visible online. 

The good news for aspiring marketers is that there is a large demand; the US Bureau of Labor projects that by 2032, the number of jobs in digital marketing will expand by 6%, which is faster than the average rate of job growth. Artificial intelligence (AI), which can automate and streamline a lot of marketing operations, is one of the new technologies driving this rise. 

So if you’re considering a digital marketing career, a good place to start is by understanding what digital marketers do and the skills required.

What is a Digital Marketer?

A digital marketer is responsible for using a variety of digital channels to build brand awareness, engage customers, and generate leads.

There are many channels a digital marketer can use, such as:

• Websites
• Social media networks and apps (e.g. Facebook, YouTube, X, and Instagram)
• Search engines (e.g. Google and Bing) 
• Email marketing
• Search Engine Optimization (SEO)
• Paid advertising (e.g. Pay-Per-Click and Cost-Per-Click) 
• Content marketing
• Influencer marketing

Beyond this, a digital marketer must also be able to track performance across channels using data. This will help to identify any opportunities and gaps to optimize activities or campaigns. 

Being able to develop and implement a digital marketing strategy is also important especially for small or medium sized businesses where resources may be precious.

Top tip: If you’re starting out on a digital marketing career or want to be a digital marketer, you may wonder whether you should learn a broad set of skills or become specialized in one area. While there is demand for specialties like social media managers and SEO managers, it can be beneficial to gain a range of skills at the start and then figure out which area you’re passionate about.

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