Do you really know what is SEO🤔
Introduction of Search Engine Optimization
SEO is made up of many elements and is the process of generating traffic from free, organic, editorial, or natural search results in search engines.
The #1 result in Google’s organic search results has an average CTR of 27.6% (compared to second and third-ranking results getting 18.7% and 10.2%), according to Backlinko research. Ranking #1 or appearing on Google's first search engine results page will increase traffic as it provides you with more chances to close business with prospective clients.
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Benefits of Using SEO?
There’s a good reason that many companies have SEO experts on their team and spend resources and money on using the tactic in marketing activities - it works!
Let’s look at four of the biggest benefits of using SEO and its impact on web traffic and leads.
SEO increases visibility and improves rankings:
One of the most important functions of SEO is to increase your visibility, which means making it easier for prospects to find you when they search for something you have to offer. Visibility is directly related to your ranking.
The higher you rank on a search engine result page (SERP), the more likely prospects will see you and click through to your site, so it’s key to increase your organic page ranking.
SEO drives web traffic:
Increased web traffic is one of the main goals of SEO. Consider this for a moment: the #1 organic result on Google search is 10x more likely to receive a click compared to a page in the #10 spot, according to Backlinko.
So, the further you move up the ranking, the more web traffic you will get.
SEO shows authority:
Page Authority (PA) is increasingly important to search engines as it’s becoming more important to web users. Essentially, authority means that your website is trustworthy, high quality, relevant, and has something valuable to offer.
While it can be difficult to influence Page Authority, many SEO experts believe the best way to improve it is to create quality content, earn backlinks from reputable and trustworthy domains and reduce spam.
SEO delivers a better customer experience:
The reason SEO is important is that all the work you put into creating excellent content and on-page SEO optimization makes your website easier to use. This creates a seamless and positive customer experience. When you take steps to make your site responsive, it will make it usable for all your mobile visitors as well as people who visit from a laptop or desktop.
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