Types of LinkedIn Analytics
There are six types of LinkedIn tools and analytics you can use. These are designed to measure specific metrics on your company page so you can easily access data and gain insights to drive engagement and boost performance.
1) Visitor Analytics
You can see how many people have visited your company page by using visitor analytics. Really, it's that easy!
This section displays the total page views, unique visitors, and custom button hits for the previous 30 days, along with the monthly percentage change.
You can identify patterns that will enable you to better customize content for your visitors by using visitor analytics, which will reveal who is visiting your page. To enhance your engagement on LinkedIn and help visitors learn more about your brand, the goal would be to keep them interested.
2) Follower Analytics
Attracting followers is one of the most important goals for marketers who are willing to take the "long game."
You may see your followers' sources and demographics with LinkedIn's Follower Analytics function. The purpose is to inform you about who is following your business page and how to interact with them most effectively.
Whether you are looking for new investors or partners, hiring qualified staff, or simply making new contacts, the kinds of followers you have can have a significant impact on your company plans.
Follower Demographics allow you to break down the characteristics of followers into categories like location, profession, industry, company size, and more.
3) Update Analytics
You may view the performance of your postings on LinkedIn by using the Update Analytics function. Based on the content, style, and subject matter posted on your business page, it will assist you in analyzing each person's performance.
Because it counts the amount of engagement for every piece of content you publish, be it an article, video, photo, or any mix of those elements, this function metric is an excellent source of long-term useful data.
Knowing your latest statistics will enable you to distinguish between the messaging or content that is connecting with your audience and that which isn't.
The Update Highlights feature shows you what kind of reaction you are getting every month. Comments, likes, and shares are all reflected here so you can track your content’s performance over your timeline.
4) Employee Advocacy Analytics
The quality and interaction of the postings that your employees share on LinkedIn may be evaluated with Employee Advocacy Analytics.
The amount of reshares, comments left by LinkedIn members on the postings, and recommendations made for employees linked to your profile are all included in this set of stats.
With the help of this feature, you can easily determine how much your staff members are interacting with your LinkedIn content. Employees are your greatest advocates, so encouraging them to share relevant information is a wonderful approach to increase brand awareness and create an employer brand that draws and keeps talent.
5) Talent Brand Analytics
You may enhance your interaction with that particular audience by using these analytics, which are connected to LinkedIn's Career Pages. For businesses trying to engage and draw in new talent, this is crucial.
It can assist you in sharing your company's story, promoting jobs, engaging and connecting with applicants, and showcasing your brand as an employer.
6) Competitor Analytics
'Companies to Track' was replaced by this feature at the end of 2021, and it's a terrific method to check what your competitors are doing and compare your performance to them.
Compare follower metrics and organic content metrics with this function, which is available under the 'Analytics' page (currently restricted to a limited number of users). To view a breakdown of the responses, comments, and shares, click the value in the Total interaction column.
You can learn more about the kind of material that works for your competition and their followers as a result of doing this.
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