An Introduction to ChatGPT Prompting for Digital Marketers

 It’s about asking the right questions!

Digital marketers use ChatGPT on a daily basis, from brainstorming and SEO research to proofreading and writing posts. But what’s the secret to getting the most out of this powerful AI tool and making your content stand out? 

The key is knowing how to input the right prompts, and asking the right questions!

We’ve put together a sample of some handy prompts that you can use for a variety of marketing tasks.

GENERAL PROMPTS

Proofread <[em>insert text] in plain English.

Summarize <[em>insert text] in 5 bullet points.

Rewrite <[em>insert text] to be more <[em>insert tone, e.g. humorous].

Expand on this idea: <[em>insert idea].

PROMPTS FOR CONTENT MARKETERS

Create an analogy to explain [insert complex concept].

Generate 3 ideas for an infographic related to [insert product/service or topic].

Create 5 compelling blog headlines around the topic of [insert topic].

PROMPTS FOR SOCIAL MEDIA MARKETERS

Create 10 engaging questions to use in our next Q&A session about [insert subject].

Conceptualize 5 creative Instagram Reels ideas related to [insert product/service or topic].

Create 5 LinkedIn Live topics to engage professionals around [insert product/service or topic].

PROMPTS FOR SEARCH ENGINE OPTIMIZERS

Suggest 10 topic clusters for the central topic [insert topic].

Create 5 title tag variations that are engaging and include primary: [insert primary keyword] and secondary: [insert secondary keywords] keywords.

Suggest 3 ideas for clickbait content that leverages unique data in the [insert industry].

PROMPTS FOR EMAIL MARKETERS 

Craft 5 subject lines for our upcoming promotional email on [insert product/service].

Suggest 5 content ideas for our next monthly newsletter about [insert topic].

Conceptualize 5 topics for an educational email series about [insert product/service or industry].

PROMPTS FOR COPYWRITERS

Write a creative product description for [insert product details].

What questions might someone have about [insert topic]?

Create a content outline following the AIDA formula for [insert product/service].

PROMPTS FOR DIGITAL ADVERTISERS

Create 3 Google Ads (RSA) for A/B testing purposes for [insert landing page details].

Generate 5 variations for this Facebook ad: [insert existing ad text]. 

Develop 3 unique ad perspectives for a TikTok centered around [insert product].

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