SOCIAL MEDIA PLATFORMS👀
Which Social Media Platforms Should You Use for Your Business?
Getting started can be difficult, and even something as simple as choosing a social platform can be more complicated than you think. There are many social networks out there and choosing the right ones and creating a strategy can be hectic.
The good news is that there are ways to figure out which platforms work best for a brand. You can now also make the most of AI in social media by leveraging it to optimize social media content and campaigns.
Why is social media important?
86% of marketers say that social media has helped increase exposure followed by increasing traffic at 73% and lead generation at 64%, according to Statista. This means that if you’re not using social media effectively, you could be missing out on a huge opportunity.
The use of social media has continued to grow over time. It’s now so popular as a channel that over 5 billion people spend an average of 2 hours and 20 minutes per day scrolling or engaging. People also go between platforms - an average of 6.7 each month, according to DIGITAL 2024: Global Overview Report.
Match Your Goals, Audience & Content with the Right Platform!!
You can evaluate the various social media platforms to see which one or ones that best meet your needs after you've chosen your social media goals, found where your audience is, and decided which type content performs best.
Here is a list of the top platforms listed by audience size, features, and typical user demographics to help in your decision-making:
- Facebook for Business:
Many different content types do well on Facebook, but video content (and live video if you have the capacity) to show off products, how-to tutorials, provide industry or company news or host live Q&As), behind the scenes content, and user-generated content tend to do well.
- YouTube for Business:
Tutorial videos, Product reviews , Unboxing or reveals, Interviews, Testimonials, Q&A videos, Podcasts, Influencer content are the types of videos that perform well on YouTube
- WhatsApp for Business:
People can also search for businesses through WhatsApp and using a QR code. Shopping is also possible using the ‘Shop’ icon as people can add products to a cart and then discuss payment options.
- Instagram for Business:
Instagram Shopping makes it easier for brands to promote products and make money on the platform. People can purchase in the app rather than being directed to a landing page or website.
On your Instagram Shop, you can include: Collections based on a theme, Product Detail Pages, Checkout for payment.
- Pinterest for Business:
With a Pinterest Business account, you can drive traffic by linking back to your website. By posting ‘Pins’ you can promote products and create ‘catalogs’ that link to your feed and can upload shoppable items or travel listings.
So what you should put on your Pins to boost your brand? Your Pins can contain an image or a video. The types of posts that are best for promoting a business, selling products or services, and driving traffic to a website include: Products, Product Tutorials, Recipes, Blogs, Infographics, Promotions.
Comments
Post a Comment